by Samantha bamford – Home Staging & Interior Styling
Staging a property for sale or rent is one of the most important early tools in any marketing plan. Creating a lifestyle to appeal to a broad spectrum of buyers is key to achieving the quickest sale at the best price.
Professional home staging will produce a decluttered and dressed property, specifically geared towards a target market which considers the style of property, the local market and importantly the clients budget and brief.
Staging can be used across any range of property categories including new builds, short term rentals such as air BNB through to houses of multiple occupancy and professional co-living arrangements.
After consultation and depending on budget and timings, property is often given a decoration refresh to tone down any dramatic schemes or palettes and then dressed with appropriate furniture and furnishings.
Each room is given a clearly defined purpose and focal point, to really showcase the space and sell a lifestyle to any potential buyer.
It is essential to know who the target market is to ensure the look and feel really captivates the right audience, particularly in such an image conscience society where social media will play a huge part in its promotion.
In terms of furnishing a space there are many options available, short and long term furniture rentals are common and can include decor and accessories. Alternatively sourced items can be bought according to budget and either taken with the seller or sold to the buyer as part of the sale.
At Nest & Kin we would use as many home belongings as possible to help minimise spend and reduce turn around times – its not uncommon to ‘up cycle’ items to give them a new lease of life whilst ticking the sustainable box at the same!
Once the home is dressed it is essential to consider the outdoor space and deliver real kerb appeal, ensuring garden space is prepared to a quality standard to sell the outdoor living areas.
Particularly now there has never been a more important time to focus on the potential that garden spaces bring and the opportunity to showcase them as real living and entertaining spaces.
Once the property is dressed to impress it is important that the photography echos the quality and standard intended and that key elements are captured in the pack to truly captivate the buyer.
As an alternative option to physical home staging, digital styling has grown in popularity during the pandemic as an alternative way to showcase interiors during lockdown. At Nest & Kin we can visualise the space dressed with furniture and furnishings, to produce a scaled photo real image of key rooms – living Room & master bedroom for example – to use in the marketing pack.
This is an absolute must if the property is empty as unoccupied spaces are notoriously difficult for buyers to visualise how the space can be used.
A professional home stager will ensure there is a clear brief at the consultation stage to ensure time and money is spent wisely. As an estimate you can expect to pay around 1% of the current value to deliver up to 10% increase in value after staging, so a great rate on return. Staging is an affordable option for any budget and is invaluable to secure quick results.
From September 2021, Samantha Bamford will be collaborating with Belvoir Stoke, Leek and Biddulph to offer Home Staging and Digital Styling services to all our customers; sellers, landlords and property developers.