The Sales Process Explained

Selling your home is a significant decision that involves several steps, from deciding to sell to handing over the keys to the new owner. At Belvoir Guildford, we understand that the sales process can seem daunting, especially if you’re doing it for the first time. That’s why we’re here to guide you through each step, ensuring a smooth and successful sale. Below is an overview of the sales process, designed to demystify the journey.

Valuation and Preparing Your Home for Sale

The first step in the sales process is to determine the value of your property. Our experienced agents will provide you with a realistic valuation based on current market trends in Guildford and the surrounding areas. We also offer advice on how to present your home in the best possible light, potentially increasing its market value. Simple improvements such as decluttering, minor repairs and a fresh coat of paint can make a significant difference.

Choosing the Right Estate Agent

Selecting an estate agent is a critical decision in the sales process. At Belvoir Guildford, we pride ourselves on our local market knowledge, expertise and personalised service. We work closely with you to understand your needs and preferences, ensuring your property reaches the right audience through targeted marketing strategies.

Marketing Your Property

Effective marketing is key to attracting potential buyers. We use a combination of traditional and digital marketing techniques, including high-quality photographs, detailed property descriptions and listings on prominent property websites. Our aim is to showcase your property’s best features, attracting serious buyers and generating interest.

Viewings and Receiving Offers

Once your property is on the market, we coordinate all viewings, ensuring they are conducted at convenient times for you. Our agents are skilled in conducting viewings and highlighting the unique features of your home to prospective buyers. Following viewings, we communicate all feedback and offers, advising you on the best course of action.


Accepting an Offer

When you receive an offer that meets your expectations, the next step is to formally accept it. This is an exciting milestone in the sales process, but it’s important to remember that the sale is not legally binding until contracts are exchanged. Our team will guide you through the negotiations, aiming to achieve the best possible outcome for you.


Conveyancing is the legal transfer of property from one person to another. Once an offer is accepted, both buyer and seller instruct solicitors to handle the legal aspects. Our agents work closely with your solicitor to ensure that the process moves forward smoothly, liaising with all parties involved and keeping you informed every step of the way.

Exchange of Contracts

The exchange of contracts is the point at which the sale becomes legally binding. Both parties sign identical contracts, and the buyer pays a deposit. From this point, neither party can back out without significant costs. We will coordinate the exchange of contracts, ensuring all necessary documentation is in place and deadlines are met.


Completion is the final step in the sales process, where the remaining balance of the purchase price is transferred from the buyer to the seller. Once the funds have cleared, the keys are handed over and the property officially changes ownership. We will arrange for the keys to be collected and ensure that the transition is as smooth as possible.

After-Sale Care

Our commitment to you doesn’t end once the sale is complete. We offer after-sale care to assist with any post-completion queries and to ensure you’re completely satisfied with our service. Whether you’re moving locally or relocating further afield, we’re here to help.

Selling Through Auction

At Belvoir Guildford, we appreciate that there is more than one method of selling a property. We offer the facility to clients to auction their property should that be the right route for you. Selling at auction can generate a higher price than the traditional method of private treaty and offers the benefit of contracts being exchanged on the day, creating certainty that the sale will progress.

Situations / Properties Suited for Auction:

  • Properties requiring a quick sale.
  • Residential properties, including garages and land.
  • Properties that have failed to sell on the open market.
  • Unique properties or those likely to attract keen interest.
  • Development opportunities and tenanted properties.
  • Probate and Executor sales, repossessions and properties in need of refurbishment.
  • Properties with structural issues, flats with short leases, or those above commercial premises.
  • Hard to value properties, including those not eligible for regular mortgages.

If auctioning is a route you’re considering, we invite you to discuss your circumstances with us. Our expertise is available regardless of your asset’s location, ensuring you receive the best possible advice and support.

Selling your home is a journey, and we’re here to guide you every step of the way. If you’re considering selling your property in Guildford or the surrounding areas, contact Belvoir Guildford for a free, no-obligation valuation. Let us take the stress out of selling your home, providing you with expert advice and support throughout the sales process. Your successful home sale starts here.

Contact the Sales Team Today

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