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Ad watchdog steps in as agency shows wrong ombudsman logo

The Advertising Standards Authority has stepped in to ensure that a letting agency displays the c...

The Advertising Standards Authority has stepped in to ensure that a letting agency displays the correct logo for the redress organisation it has joined.
The ASA had received a complaint that Bailey and Passmore Lettings Ltd, featured The Property Ombudsman logo at the bottom on its home page.
The complainant, who understood that the agency was not registered with The Property Ombudsman, challenged whether the use of TPO’s logo was misleading.

 A statement from the ASA reads: “We approached the advertiser about the concerns that had been raised and it agreed to remove the logo without the need for a formal investigation. Bailey and Passmore Lettings Ltd are registered with the Ombudsman Services Property but this is a separate organisation to the TPO and they had erroneously displayed their logo on their website. On this basis we resolved the case informally.”
However, as of yesterday evening the TPO logo was still on display on the agency’s website. We have asked the agency to comment.

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