Great marketing photos can be the difference between a quick sale and a home that sits on the market. Today’s buyers often decide whether to view a property based on its photos, so getting this right is essential.
Here’s how to prepare your home so your marketing photos stand out:
1. Declutter – Clear countertops, tidy shelves, and remove personal items. Less is more when it comes to marketing photos.
2. Deep clean – Every room should be spotless. Clean windows, mop floors, and polish surfaces to make everything shine.
3. Light it up – Open all curtains and blinds to let in natural light. Turn on all lights to brighten up darker rooms.
4. Tidy outdoor spaces – Cut the grass, sweep the driveway, and move bins out of sight. The front photo sets the tone for the rest.
5. Stage the home – Arrange cushions, set the table, and add some fresh flowers. Small touches can create a homely feel in your marketing photos.
6. Neutralise décor – Aim for a clean, neutral palette. Bright colours or bold personal items can distract potential buyers.
7. Plan the timing – Schedule the shoot for a sunny day, if possible, and allow enough time to get every room just right.
Good marketing photos tell a story — and that story should be about space, light, and lifestyle. A little effort before the shoot can result in much stronger interest from buyers.
At Belvoir Stoke-on-Trent, we help homeowners prepare their properties to look their best and work with professional photographers who understand how to show off your home’s full potential.
