If you’ve been following the Stoke-on-Trent property market, you’ll know rents haven’t stood still. Understanding rental trends over the past 5 years can help landlords make informed decisions and tenants know what to expect.
Here’s a look at how rental trends in Stoke-on-Trent have developed from around 2020 to mid-2025.
What the Numbers Say
- In mid-2020, average private rents in Stoke-on-Trent were significantly lower (around £550-£600/month depending on property type).
- By 2022-2023, rents had started rising more sharply, with averages near £600-£650/month for typical two-bedroom and three-bedroom properties. Growth in this period was driven by higher demand and limited availability.
- In early 2024, data shows average monthly rents at about £584-£605 for many standard lets. Office for National Statistics+3Office for National Statistics+3Varbes+3
- Moving into 2024-2025, rents increased by 10-12% year-on-year. For example, between July 2024 and July 2025, average rent rose from around £609/month to £674/month. Office for National Statistics
- As of mid-2025, the ONS reports average private rents in Stoke-on-Trent at £674/month, an increase of about 10.8% over the previous year. Office for National Statistics
What’s Fueling the Rental Trends
Several factors have driven these rental trends:
- Increased demand: Growing numbers of people renting rather than buying, partly due to mortgage costs and tighter lending conditions.
- Shortage of supply: Fewer available rental properties, especially good quality ones, combined with delays refurbishing vacant homes.
- Inflationary pressures: Costs for landlords (maintenance, energy, materials) have increased, leading many to raise rents.
- Local economic factors: Job market, transport, amenities and regeneration projects all play a part in making Stoke-on-Trent more attractive to renters, pushing rents upwards.
What It Means for Landlords & Tenants
- For landlords: If you last set rent more than 2 years ago, your rent might be under market. Reviewing your rent could help ensure you’re in line with current rental trends.
- For tenants: Expect that newer lets will reflect these trends—higher demand means higher asking rents. If renewing, negotiate with evidence of local rental trends.
- For both: Quality matters. Properties that are well maintained, well located and well managed tend to let faster and at stronger rents.
If you’re thinking of letting out a property or moving, Belvoir Stoke-on-Trent can give you a tailored rental valuation based on current rental trends. Just get in touch for a free estimate.
