11 Reasons To Invest 

Welcome to Stoke-on-Trent & Staffordshire, a great environment to work, live, invest, socialise and do business at the heart of the country. But why should you rethink this region?

  1. We are ranked No.1 for job growth in the UK with so many great opportunities to start work or education.
  2. With over 8,000 jobs created in the last five years, Stoke-on-Trent’s employment growth is the fastest in the UK over 45 other major cities in 2020. (UK Powerhouse 2020 Report)
  3. Stoke-on-Trent and Staffordshire is a diverse place for your business with high ambition. We have urban centres, manufacturing towns, historic market towns, large areas of rural land & farming communities and also areas of outstanding natural beauty including the Peak District National Park and Trentham Monkey Forest. At the heart of the country and on the doorstep of two major urban conurbations, with fast and regular connections to London, Manchester & Birmingham and the rest of the country.
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4. We are well on our way to becoming one of the strongest economies in the UK. Our local economy is worth £23.6bn and supports over 487,000 jobs, making it one of the largest economies in the West Midlands. Since 2009, employment has increased by 12%. With Stoke-on-Trent and Staffordshire’s central location, excellent connectivity and the arrival of HS2 mean there is clear potential to grow further (ONS, 2017)

5. Skilled and cost-effective local workforces make it easy for Stoke-on-Trent to be able to mass produce & still stay on target for annual increase. With Staffordshire being a cost-effective place to live, learn and thrive we offer potential salary savings of 11.3% against the national average and with property prices at a steal per sq-ft it works out very lucrative to live, work and raise a family here.

6. We’re in the top 10 best cities to start a business. We rank 7th in the UK as the best place to start a business with Stoke-on-Trent featured in 2020 as the UK’s best city for female led start-ups. (Paymentsense, 2020)

7. Located at the heart of the country, we provide easy access to marketing and advertising. Also being on the doorstep of the M6 and M54 motorway networks and within an hour’s drive of three international airports, we have outstanding transport infrastructure to the whole to the UK with excellent road, air, sea and rail connections. Our County Town of Stafford will be a major High Speed 2 rail hub, meaning that London is less than an hour away.

8. A national centre of innovation in local energy use. By 2050, the UK has committed to cutting greenhouse gas-emissions to almost zero and to reducing emissions by around 80%. The Stoke-on-Trent District Heating Network is one of only two such geothermal district heating systems here in the UK, and will supply our city with cheap, sustainable heating. We are striving to cut down on our carbon footprint.

9. It is also great place to live and work! Staffordshire defines liveability with a fantastic choice of where to put down your roots, from market towns to city living, alongside the health and well-being of green spaces, wonderful woodlands and big skies.

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10. The leader for engineering and advanced manufacturing. Stoke-on-Trent & Staffordshire has been responsible for half of net national jobs in manufacturing since 2010 with 60,000 jobs now in the sector (Business register and employment survey, 2019)

11. We’re ready for investment…Stoke-on-Trent and Staffordshire is thriving with a number of key developments happening right now. Our portfolio has a number of shovel ready sites including our flagship Ceramic Valley Enterprise Zone, the i54 South Staffordshire Western Extension and the Keele University Science and Innovation Park. The future is exciting and we’re looking forward to working with new and existing businesses.

Arrange a free market appraisal

If you’re a landlord, looking to let or you’re just interested in how much your property might be worth, the best way to get an accurate and detailed understanding is through a free one-to-one appraisal with one of our experienced local agents. Request an appraisal with us using the form below.

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