Should landlords review their rent this summer?

For landlords in Northwich, summer is more than just a season for long evenings and garden barbecues – it’s also one of the best times to check in on your rental property and ask: is my rent still in line with the market?

With demand for rental homes in Cheshire staying strong and national reports showing rents have been rising steadily, reviewing your rent this summer could help you stay competitive while keeping your property profitable.

Why summer is a smart time to review rents

  • Tenancy renewals: Many agreements come up for renewal around mid-year, making summer a natural point to adjust rent fairly.
  • Market activity: According to Zoopla’s 2025 rental market report, average UK rents rose by 6% in the past year. In the North West, the figure was slightly higher at 6.3%, with Cheshire towns like Northwich seeing steady growth.
  • Cost pressures: Rising maintenance and mortgage costs may mean landlords need to make small adjustments to protect income.

The Northwich rental market in 2025

Northwich continues to attract a mix of tenants – professionals commuting to Manchester or Chester, families looking for good schools, and downsizers who enjoy the town’s riverside lifestyle.

Current local averages (Rightmove & Zoopla data, summer 2025):

  • 1-bed flats: £650–£725 PCM
  • 2-bed terraces: £825–£900 PCM
  • 3-bed semis: £1,050–£1,200 PCM
  • Family homes in Hartford and Kingsmead: £1,300–£1,600 PCM

Gross yields in Northwich typically range from 5.2% to 5.8%, which compares well against the North West average.

When should you consider increasing rent?

A rent review doesn’t always mean putting the figure up, but here are signs it may be time:

  • Your property is let below current market value
  • You’ve recently upgraded the home (new kitchen, bathroom, or energy efficiency improvements)
  • Your costs have risen significantly
  • Demand is high – if homes like yours in Northwich are being snapped up quickly, there may be scope to increase rent

Balancing fairness with stability

It’s important to remember that keeping good tenants is just as valuable as raising rent. Long-term tenants who pay on time and look after your property can save you the hassle and cost of void periods.

Often, a modest increase – or even freezing rent in exchange for a longer tenancy – can make more sense than chasing the very top of the market. In Northwich, many landlords find that steady rents help reduce turnover and keep reliable tenants happy.

If you do review your rent this summer, be sure to:

  • Follow the process set out in your tenancy agreement
  • Provide the correct notice (usually one month for periodic tenancies)
  • Keep increases fair and in line with local market conditions
  • Stay up to date with ongoing changes in lettings legislation, including the Renters Reform measures expected in 2025

Why Northwich is still a great place to let property

From riverside apartments to family homes in Greenbank and Winnington, demand across the area remains strong. With new investment in transport and amenities, and Northwich’s affordability compared to Chester or Manchester, the rental market here is expected to stay resilient.

How Belvoir Northwich can help

At Belvoir, we believe property is personal. That means we’ll give you clear, tailored advice on your rental – not just generic figures.

Our team can help you:

  • Review your current rent against the Northwich market
  • Advise on whether a rise is appropriate (and how much)
  • Handle tenant communications to keep things smooth
  • Provide full management if you’d prefer a hands-off investment

Book your free rental valuation with Belvoir Northwich

Final word

So, should landlords review their rent this summer? In Northwich, the answer is yes – but fairly, and with tenant relationships in mind. With local rents rising and demand showing no signs of slowing, it’s the ideal moment to check your property is working as hard as it should for you.

Ready to Let or Review Your Portfolio?

Call Belvoir Northwich today to arrange your free rental valuation.
Visit our branch to discuss your property goals.
Request a valuation online to see exactly where your property stands in the current market.

Let us help you make the most of the Northwich lettings market this summer.

If you’re unsure where to start, we’re here to help you make the right call.

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