Landlords – Has your current agent stopped advertising on Zoopla to join the Onthemarket portal? If so your property is missing out on potential tenants. We are the number 1 agent in Harrogate for Zoopla advertising.(Based on numbers taken from 04/10/16 to 31/10/16)
New research released today, conducted by Harris Interactive on behalf of ZPG, reveals Zoopla’s total brand awareness is at an all time high and the gap over Rightmove has widened.
The research, questioning over 1,100 adults across the UK during the week commencing 26th September, shows that on prompted brand awareness, where consumers are asked if they recognise certain brands, Zoopla has widened the gap further in terms of total awareness. Having overtaken Rightmove in May of this year, Zoopla now stands at 90% versus 81% for Rightmove, down from 83% in May this year with Onthemarket growing just 1% pt since May at 22%.