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Marketing Your Property

Marketing and presentation are some of the most crucial aspects of ensuring that your property ac...

Marketing and presentation are some of the most crucial aspects of ensuring that your property achieves the right rent, is let within a short time frame and attracts the right tenants.

Having decided if you will let it furnished or unfurnished, ensure that the property is in the state that you expect it back, cleaned thoroughly and in presentable decor throughout. I always advise a professional cleaning of the kitchen and the bathrooms in order to appeal to applicants. Giving out a property with dirty bathrooms or kitchens will make the property much less attractive to potential tenants.

Decide on a move in date, and work out the rent having evaluated the market. Pitching the property at a higher rent can keep your property unoccupied on the market for a longer time thereby diminishing your returns. Sometimes, trying to achieve an additional £50 per month can cost a full month of lost rent!

Determine the sort of service you require and ensure you evaluate the local agents that you wish to market your property with. The choice of agent is very important and investigate what services you will receive for you fees as agents services tend to differ greatly. In many areas, the choice of agents can be large and it can be difficult to decide on one. I would advise that you choose an agent that has a good reputation, knowledgeable staff and a fee structure that is simple and transparent. Ensure that the agent is a member of the Client Money Protection scheme and is a member of a redress scheme as is now required by law, the Property Ombudsman and ARLA are the most common.

Although the fully managed service costs more in the short run, it should be kept in mind that regular inspections and professional inventories can ensure that the standard of your property is maintained for a longer period of time. This ensures higher rents, fewer void periods and a more valuable asset in the future.

Try and understand the sort of tenants that will apply for your property and then decide on which category you would like to target. Tailor your marketing to target the desired applicants. A good agent will always work hand in hand with their landlord to maximise return, minimise loss and market a more attractive property.

If you wish to discuss marketing your property in more detail or have any questions please do drop in to our Welwyn Office, we shall be happy to assist in any way we can.



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