Are low initial fees always a bargain or should they be avoided? My experience arranging an MOT on my car have reinforced my opinion.
Competition in the lettings market is fierce and unsurprisingly the top level fee is a key focus area for landlords shopping around for an agent to let their property.
'How much do you charge for........?' is a common question and most agents realise that as landlords rarely switch agents once there's a tenant in place, a low top-level fee can be very effective in attracting new business.
In this blog post I explain why an initial low fee may seem like a bargain but can be exremely deceptive and actually lead to higher costs for landlords in the long run.